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Helena rubinstein: The woman Who Invented beauty, chaja, the first born of eight daughters, helped her housewife mother raise her sisters. Chajas favorite memories of childhood involved visiting her grandparents in the country, where their handyman, Stass, would create realistic dollhouse furniture. For the rest of her life, rubinstein would be obsessed with miniature rooms. The jewish Museum show features a miniature room from Rubinsteins dollhouse collection that depicts an early 20th-century montmartre artists studio. (Tel aviv museum of Art, Israel). Who knows if its apocryphal or not, but she claimed that it was her grandfathers gardener who first carved a little piece of furniture for her, Klein says. She and her successive seven sisters enjoyed collecting such things and making little dollhouses. She never stopped collecting. Even though they were poor, Chajas mother, gitel Rubinstein, took great pride in teaching her girls how to groom themselves impeccably, brushing their hair 100 strokes and applying a special cream to their fair skin every night.

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Obviously, it was—and it still is—easier to get a job if you are good-looking and well-dressed, rather than if you are ugly, have a bad complexion or wear old-fashioned clothes, continues Fitoussi, who was an editor at French Elle magazine for 25 years. When she first came to australia, rubinstein was witnessing the beginning of womens employment. She understood very quickly how important getting the right look was and would be for women. She had this feeling that in this new century, women muggenbeet would have increasing importance and influence in the public sphere. Helena rubinstein leads a class on how to apply makeup.

( Helena rubinstein, Inc.). Helena rubinstein, who was only 4 feet 10 inches tall, was a master of self-reinvention herself. Born to a conservative family in Poland in December 1872, Chaja rubinstein had a surprisingly modern point-of-view: While rubinstein never considered herself a feminist, she never wanted to live under the thumb of a man. Growing up in an impoverished, provincial community in the kazimierz district of Kraków, poland, she dreamt of a much bigger life than becoming the demure housewife her Orthodox Jewish parents wanted her. In fact, as soon as she struck out on her own, rubinstein would try to obscure her humble origins, creating larger-than-life myths about herself—which is why the truth of her story is often difficult to parse out.

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They had to hew to one moral standard. Rubinstein believed every woman has the option to become beautiful. However, she never questioned the importance of beauty itself. She had several mottos, michèle peeling fitoussi, the author. Helena rubinstein: The woman Who Invented beauty, tells me via email from Paris. The first one was beauty is power. The second one was There are no ugly women, only lazy ones. Rubinstein thought that every woman could be beautiful and that their manicure beauty was their best weapon for success—not to be a demimondaine or a woman of loose morals, but to be independent and free.

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It was only actresses, prostitutes, and the very wealthy who could make themselves. Rubinstein wanted to make beauty accessible to everyone. Top: Cosmetics magnate helena rubinstein tekenbeet always projected a scientific image. Girlboss ) Above: a vintage helena rubinstein compact in the jewish Museum exhibition. (Photo by Bradford Robotham). To her credit, she allowed women to learn about themselves, Klein continues. Putting on a face has a superficial meaning today, but back a hundred years, women didnt have that right to be subjective about their image.

(Although some women probably dabbled in light makeup behind closed doors to fake the flawless bloom of mask youth.) In the 1910s, though, women in the suffrage movement wore bright red lipstick as an act of defiance. Helena rubinstein—an early global female entrepreneur who began selling cold cream at her first beauty salon in Australia in 1902—jumped at this opportunity to create a mass market that never existed before: She championed makeup as a way for women to reinvent themselves and assert. For the flapper feminists of the 1910s and 1920s, makeup became a tool of liberation—both economic and sexual—and Rubinstein taught them how to apply. Women were under such parochial constraints, including sartorial and domestic expectations, explains Mason Klein, curator of the. Jewish Museum in New York city, which presented the first-ever retrospective of the cosmetics magnates life and collections called, helena rubinstein: beauty Is Power, this past winter. Currently, the jewish Museum-organized show is on display. Boca raton Museum of Art in Boca raton, Florida, until July 12, 2015. The middle class frowned terribly upon women who wore makeup.

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When caitlyn Jenner made her debut on the july 2015 cover of Vanity fair in full old-Hollywood glamour mode, her highly styled appearance triggered discussion and debate: After all, not every woman has the money to, or even wants to, embody that particular ideal. Fifty years after the womens lib movement railed against makeup, were still deeply conflicted about the stuff. Is it a tool for oppression—a way to force women to conform to certain standards meant to please or seduce men? Is makeup empowering women, especially trans women like caitlyn, to express their identities? Or does the culture of makeup give women more work to do, by making them ashamed of the faces they wake up with? She encouraged women to be exceptional hoepertingen at a time when the world disparaged nonconformity and hated it for women. In the victorian and Edwardian periods, respectable western middle-class society condemned regular use of makeup, which was thought of as something only stage actors and prostitutes used.

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